Website strategy
Knowing your target audience scarily well can skyrocket your website’s profitability.
As a business owner, one of the most impactful things you can do is get to know your ideal customers inside and out. Truly understanding
Website strategy
Website strategy
Why your website should be 80% like everyone else’s.
Creating a website for your business is exciting. You get to choose colours, images, and content that reflect your brand. It’s tempting to want a
Website strategy
What can you do when you have more than one type of prospect visiting your website?
If you run a business that serves multiple types of customers, such as both individual consumers and other businesses, you need to make sure your
Website strategy
Designing a website? Think less clutter, more conversions.
Convert visitors by minimising distractions, so they can pay full attention to the parts that matter. Clutter comes in many forms. Mainly if… To avoid
Website strategy
More than half of your visitors are not ready to “buy” right now.
We’ve all been there – browsing an online store, clicking through a service page, or skimming a blog post without an immediate intention to commit.
Website strategy
Ask yourself these 5 questions before making website changes
Ok, your instincts are good: you DO need to keep your website fresh. But to avoid making uninformed changes, ask yourself these 5 things.
Website strategy
5 common website design mistakes that could be hurting your business
It sounds unbelievable, but a recent study showed that website visitors form their opinion on your website in – get this – 50 milliseconds. And it’s almost all based on the layout, and overall design of the website.
Conversion optimisation
Visitors leaving your website too soon? Try a clear, easy-to-navigate home page
If you want website visitors to stick around, start with a homepage that’s clear and simple to understand. Here’s what you do…
Website Content
Crafting your website’s message: how to speak to your prospects’ stage of awareness
Learn how to craft a message that connects with your prospects and motivates them to take action on your website.
Website strategy
How to improve your website: 5 common mistakes to avoid
Discover 5 common website mistakes to avoid and how to improve your website’s performance in this helpful guide