Get inside your client’s mind and ensure your website ticks all their boxes. When they visit your website, lights should be going on in their
Usually, people associate certain types of websites with particular formats. For example, you might expect a lawyer’s website to have a certain layout, but a
What can you do when you have more than one type of prospect visiting your website?For example business vs consumers. Talk to them separately. Why?
Convert visitors by minimising distractions, so they can pay full attention to the parts that matter. Clutter comes in many forms. Mainly if… The copy
Most B2B websites convert visitors into leads at a rate of between 2% and 4%. But some do it at 7% or even 10%. What
More than half of your visitors are not ready to “buy” right now. So why are they on your website? They are learning about your
You may not realise it, but prospects probably need a little more detail on your Services page.
Ok, your instincts are good: you DO need to keep your website fresh. But to avoid making uninformed changes, ask yourself these 5 things.
It sounds unbelievable, but a recent study showed that website visitors form their opinion on your website in – get this – 50 milliseconds. And it’s almost all based on the layout, and overall design of the website.
If you want website visitors to stick around, start with a homepage that’s clear and simple to understand. Here’s what you do…
Here’s what you need to tell them so they see your offer as the solution at each stage.