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Knowing your target audience scarily well can skyrocket your website’s profitability.
Get inside your client’s mind and ensure your website ticks all their boxes. When they visit your website, lights should be going on in their
Why your website should be 80% like everyone else’s.
Usually, people associate certain types of websites with particular formats. For example, you might expect a lawyer’s website to have a certain layout, but a
What can you do when you have more than one type of prospect visiting your website?
What can you do when you have more than one type of prospect visiting your website?For example business vs consumers. Talk to them separately. Why?
Designing a website? Think less clutter, more conversions.
Convert visitors by minimising distractions, so they can pay full attention to the parts that matter. Clutter comes in many forms. Mainly if… The copy
What separates high converting sites from average sites?
Most B2B websites convert visitors into leads at a rate of between 2% and 4%. But some do it at 7% or even 10%. What
More than half of your visitors are not ready to “buy” right now.
More than half of your visitors are not ready to “buy” right now. So why are they on your website? They are learning about your
Here’s how to get more clicks on your CTA button
What if you try placing your CTA button further down the page?
If your website visits aren’t translating to client enquiries, try this…
You may not realise it, but prospects probably need a little more detail on your Services page.
Get “me” out of the conversation on your website
Look, we all like to talk about ourselves. But guess what – SO DO YOUR PROSPECTS!
Ask yourself these 5 questions before making website changes
Ok, your instincts are good: you DO need to keep your website fresh. But to avoid making uninformed changes, ask yourself these 5 things.
A fussy website design negates all your meticulous copy
It sounds unbelievable, but a recent study showed that website visitors form their opinion on your website in – get this – 50 milliseconds. And it’s almost all based on the layout, and overall design of the website.
Visitors leaving your website too soon? Try a clear, easy-to-navigate home page
If you want website visitors to stick around, start with a homepage that’s clear and simple to understand. Here’s what you do…
Website prospects are at different stages of awareness. Here’s how to speak to each.
Here’s what you need to tell them so they see your offer as the solution at each stage.
[Study Results] 5 most common website mistakes
Today we’ll go over 5 common yet easily fixable mistakes, so come along now while we dive into each one.
