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Knowing your target audience scarily well can skyrocket your website’s profitability.
As a business owner, one of the most impactful things you can do is get to know your ideal customers inside and out. Truly understanding
Why your website should be 80% like everyone else’s.
Creating a website for your business is exciting. You get to choose colours, images, and content that reflect your brand. It’s tempting to want a
What can you do when you have more than one type of prospect visiting your website?
If you run a business that serves multiple types of customers, such as both individual consumers and other businesses, you need to make sure your
Designing a website? Think less clutter, more conversions.
Convert visitors by minimising distractions, so they can pay full attention to the parts that matter. Clutter comes in many forms. Mainly if… To avoid
What separates high converting sites from average sites?
Most B2B websites convert visitors into leads at a rate of between 2% and 4%. But some do it at 7% or even 10%. What
More than half of your visitors are not ready to “buy” right now.
We’ve all been there – browsing an online store, clicking through a service page, or skimming a blog post without an immediate intention to commit.
Here’s how to get more clicks on your CTA button
What if you try placing your CTA button further down the page?
If your website visits aren’t translating to client enquiries, try this…
You may not realise it, but prospects probably need a little more detail on your Services page.
Get “me” out of the conversation on your website
Look, we all like to talk about ourselves. But guess what – SO DO YOUR PROSPECTS!
Ask yourself these 5 questions before making website changes
Ok, your instincts are good: you DO need to keep your website fresh. But to avoid making uninformed changes, ask yourself these 5 things.
5 common website design mistakes that could be hurting your business
It sounds unbelievable, but a recent study showed that website visitors form their opinion on your website in – get this – 50 milliseconds. And it’s almost all based on the layout, and overall design of the website.
Visitors leaving your website too soon? Try a clear, easy-to-navigate home page
If you want website visitors to stick around, start with a homepage that’s clear and simple to understand. Here’s what you do…
Crafting your website’s message: how to speak to your prospects’ stage of awareness
Learn how to craft a message that connects with your prospects and motivates them to take action on your website.
How to improve your website: 5 common mistakes to avoid
Discover 5 common website mistakes to avoid and how to improve your website’s performance in this helpful guide