Website strategy
Why your website should be 80% like everyone else’s.
Creating a website for your business is exciting. You get to choose colours, images, and content that reflect your brand. It’s tempting to want a
Actionable tips
Website strategy
What can you do when you have more than one type of prospect visiting your website?
If you run a business that serves multiple types of customers, such as both individual consumers and other businesses, you need to make sure your
Website strategy
Ask yourself these 5 questions before making website changes
Ok, your instincts are good: you DO need to keep your website fresh. But to avoid making uninformed changes, ask yourself these 5 things.
Website strategy
5 common website design mistakes that could be hurting your business
It sounds unbelievable, but a recent study showed that website visitors form their opinion on your website in – get this – 50 milliseconds. And it’s almost all based on the layout, and overall design of the website.
Website Content
Crafting your website’s message: how to speak to your prospects’ stage of awareness
Learn how to craft a message that connects with your prospects and motivates them to take action on your website.